WEARFITS, a Polish fashion technology company, has unveiled WEARFITS.me, an innovative AI-powered platform that reimagines online shopping by allowing users to try on clothes virtually using just a selfie. Designed to enhance the online fashion shopping experience, the service generates realistic digital models in full-length, studio-style images, addressing both privacy and convenience concerns associated with traditional virtual try-on tools.
The platform operates without requiring users to upload full-body photographs. Instead, it uses a selfie, along with the user’s height and weight, to create a digital model in approximately 30 seconds. Clothes from various online retailers can be tried on virtually, with each session taking about 20 seconds. Users seeking additional accuracy can optionally provide a full-body photograph.
The shopping process is streamlined by allowing users to copy and paste a product link from nearly any online store. WEARFITS.me automatically recognizes product details such as photographs, names, prices, and categories, and generates a virtual outfit. Shoppers can mix and match items from different retailers, such as tops, trousers, and shoes, to build complete looks. Saved outfits are organized into a shopping list with product prices and links for direct purchases through the respective retailers.
Privacy is a key feature of WEARFITS.me, as user photographs and generated looks are visible only to the individual, stored within the European Union, and not used for AI training, nor shared with retailers. Retailers can integrate the platform by adding a “Try it on yourself” button to product pages without the need for software integration or contracts. Customers can easily return to the retailer’s site to buy products, while businesses can track visits through existing analytics systems using UTM parameters.
WEARFITS.me differentiates itself from general-purpose AI services by focusing on product discovery, outfit creation, and purchasing, rather than requiring written prompts or manual uploads. The service operates through a web browser, eliminating the need for app installations. Users can choose from a Free plan offering three monthly try-ons, a Plus plan at $4.99 per month for 40 try-ons, or a one-time Pack providing 100 try-ons for $15. The platform is accessible via their website at https://wearfits.me/.
About WEARFITS
WEARFITS is a technology company developing solutions powered by artificial intelligence, augmented reality (AR), and 3D/gaussian splat technologies for the fashion and e-commerce industries. Its portfolio includes virtual fitting rooms for footwear, clothing, and accessories, product visualization tools, and size recommendation solutions. WEARFITS.me is its consumer platform for creating studio-style try-on photos from a selfie and products from online retailers.
Lukasz Rzepecki
WEARFITS sp. z o.o.
[email protected]
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