SALMON:LAB, a skincare brand from South Korea under the management of Corporation Dreamcos, has made its debut in the Polish retail sector through a collaboration with Rossmann Poland. In June 2026, the brand shipped an initial batch of 50,000 units to 120 Rossmann stores, marking its first significant placement with a European mass-market drugstore chain. In addition to Poland, SALMON:LAB is also making strides in the Czech Republic, part of its broader strategy to establish a foothold in Central European markets.
Since its launch in February 2026, SALMON:LAB has expanded its reach beyond South Korea, entering markets in Poland, the Czech Republic, Türkiye, Russia, and several countries in Latin America within just six months. The products are developed and supplied by General Brands, Inc., a subsidiary of Dreamcos, which also oversees the brand’s international marketing and distribution strategies.
The brand’s skincare line is distinguished by its use of PDRN (polynucleotide) derived from salmon, known for its potential benefits in enhancing skin elasticity and barrier protection. SALMON:LAB’s leading product, the VGENE PDRN Ampoule, boasts a concentration of 5,000 ppm of PDRN, the highest within the current product lineup. The brand’s offerings include a variety of skincare solutions such as essences, creams, toners, cleansing gel foams, and hydrogel masks, all designed for everyday use. General Brands emphasizes its expertise in formulation and fragrance development to mitigate the distinctive odor often associated with salmon-based ingredients.
By partnering with Rossmann, SALMON:LAB secures a physical retail presence in Poland, moving beyond relying solely on cross-border online sales. The company aims to increase its in-store coverage and adjust its product offerings and brand positioning to cater to the nuances of different European markets. A representative from Dreamcos highlighted the significance of Poland and the Czech Republic in their Central European expansion, noting that Rossmann offers a well-established retail channel for introducing the brand to new consumers.
Beyond SALMON:LAB, Corporation Dreamcos manages a diverse portfolio that includes brands like DUFT&DOFT and NOLIE, encompassing a wider array of beauty and lifestyle products. For further inquiries, interested parties can contact Kang Ho-min at Corporation Dreamcos via email at [email protected].
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